Is Your Makeup Going In The One Direction? 1

direction(This is a product review – all opinions are my own.  Disclaimer here)

So I got an email from BrandBacker about this new makeup line coming out for One Direction and thought, how cool!  There are so many people on fire for this band and now they can actually wear their brand of makeup to the concerts, that’s genius!

At first I wasn’t sure what to expect.  I figured it would be like the old Tinkerbell products from the 80’s when I was young, but it turned out to be really different.     

direction      direction

The quality was very good.  There is a lot of things in this cool collectible box.  It came with eyeshadow, eyeliner, mascara, nail polish, lipstick & gloss and these cool little things you can use to create designs with your makeup – how fun is that?  The product I got was from the “Up All Night” collection, so the colors, etc. would be perfect for going out in the evening or just having fun any time of the day – depending on your make-up style, that is.direction

The mascara and eyeliner were very easy to use and the lip products were great, as well.  Now, about the nail polish…I sure wish I could learn to use my left hand better!! ha/ha  The color of this polish was amazing – so many different tints, etc.  I love it!direction

The box has some great info, as well.  Different ways to wear your makeup and some detail of what’s inside.  There is also a promo piece that shows all of the kits available and what they are perfect for, as well as info about what it’s all about.  The box that it comes in can be used for just this set, or even by removing the plastic shell.  Then you can store a lot more of the One Direction makeup in one place!!

Like it says….”It’s all here, everything you need to enhance your beauty style with The Looks Collection“.


Now that you’ve read my review, leave a comment and tell me what you think of the product idea, also enter to win the One Direction giveaway below.  So, while you’re waiting for your order to ship (details below), you can enjoy the tunes with me!!

Thanks for stopping by!

#makeupby1D #thelookscollection #markwins #ilovemakeupby1D

About the Product:

Makeup by ONE DIRECTION:  A range of makeup and cosmetic products celebrating youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulae and infused with limited edition collectible packaging, Makeup from One Direction is fun, bold, often irreverent, with a touch of cheeky mischievousness. Offered at prices that every girl and woman can afford.direction

THE LOOKS COLLECTIONS: “The Looks Collection” comprises three keepsake tins inspired by One Direction’s globe-conquering albums, “Up All Night, “Take Me Home” and the latest chart topper, ‘Midnight Memories.” Each tin comes complete with everything you need to show off your personality. Are you a rock n’ roll girl, a fun party girl or the girl next door? We have just the right collection for you and illustrations to help show you just how to get your perfect look. All your beauty essentials are housed in a LIMITED EDITION collectable keepsake tin with removable sleeve, complete with ONE DIRECTION doodle stencils to decorate your keepsake tin and make it uniquely your own!


Click here for details on the 3 Looks Collection tins.

DISTRIBUTION:  The line will be available worldwide starting in the U.S.  US RELEASE DATES:  Macy’s – August 11th, Stage Stores – August 25th, Dillards – August 25th, Beauty Brands – August 25th & Lord and Taylor – August 25th

*International release dates TBD. We’ll keep you posted! Learn About the Brand The irreverent attitude and colorful style of a new generation takes on a glamorous form in Makeup by One Direction. The world’s biggest pop band debuts a limited-edition cosmetics collection by Markwins International, launching mid-August 2014 at Macy’s and select other major retailers worldwide.

Much like the One Direction band members themselves, this prestige makeup line is fun, bold and a tad mischievous, featuring vivid shades, premium formulas and chic, collectible packaging and components.


Be sure to follow the line at:
Facebook Icon



About Markwins Beauty: Building upon a 30-year history of industry leadership and innovation, Markwins International is synonymous with high-quality cosmetics at an unbeatable value. Markwins’ portfolio of brands includes Wet n Wild, Physicians Formula, The Color Institute, and a range of licensed collections. Founded in 1984, the vertically-integrated company pioneered the concept of the all-in-one cosmetics compact, and has received numerous awards for product safety and its commitment to cruelty-free practices.

I, Jamie Tomkins, own and operate Tiger Strypes Blog located at From time to time you’ll hear about my real life experiences with products and/or services from companies and individuals. Let it be known that I have no affiliation with these said companies, and have not received compensation for reviewing their service/product. The service/product was given to me by the company or any agents of the company. The review that I give regarding the product/service is based off my own personal experience, I do not guarantee that your experience will be the same.  I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”


Notify of
1 Comment
Oldest Most Voted
Inline Feedbacks
View all comments
tara pittman
9 years ago

This looks like a fun makeup kit. My daughter would love it.